Infrastructure bottlenecks hit Bengal tourism

Statesman News Service KOLKATA, Aug. 5: West Bengal's share of the country's international tourism was only around 3.5% in 2007 said Mr Shilabhadra Banerjee, secretary of the ministry of tourism of the Government of India, at the Bengal National Chamber of Commerce and Industry here today. Despite having a portion of the Himalayan mountains, picturesque beaches and diverse wildlife, West Bengal's tourism is lagging because of poor infrastructure, he said. Transport links are inadequate and the services that exist are frequently disrupted by strikes and public meetings often leaving tourists stranded. Another problem is branding ~ West Bengal simply isn't doing enough of it. By contrast several other Indian states have successfully branded themselves internationally such as Rajasthan, Tamil Nadu and most notably Kerala. The minister announced that in order to help West Bengal pursue a similar strategy, the Union ministry of tourism will fund marketing and branding exercises here up to around 35 per cent of the cost.

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